https://www.corporate-eye.com/main/the-bp-brand-fallout-consumers-weigh-in/ ...compare, compete, excel Thu, 07 Jan 2021 16:50:11 +0000 hourly 1 https://www.corporate-eye.com/main/the-bp-brand-fallout-consumers-weigh-in/#comment-10808 Wed, 30 Jun 2010 00:28:15 +0000 http://www.corporate-eye.com/blog/?p=33376#comment-10808 BP damaged more than its own brand. It also damaged the image of the communities involved and made it harder for them to compete for capital investment. Read about the work being done to help economic development professionals refurbish their community brands.
http://strengtheningbrandamerica.com/blog/?p=343

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