Comments on: The Best is Understated https://www.corporate-eye.com/main/the-best-is-understated/ ...compare, compete, excel Mon, 27 Jul 2020 13:47:32 +0000 hourly 1 By: Lucy https://www.corporate-eye.com/main/the-best-is-understated/#comment-1940 Thu, 05 Mar 2009 13:55:35 +0000 http://www.corporate-eye.com/?p=545#comment-1940 Hi Linda

We think that the best books on marketing and branding for anyone trying to learn are:

Kellogg on Branding
The 22 Immutable Laws of Branding by Alan Ries and Laura Ries
The 22 Immutable Laws of Marketing by Alan Ries and Jack Trout
Foundations of Marketing (by Jonathan Groucutt)

We wish you all the best with your new site and with your business.

]]> By: Linda Villatore https://www.corporate-eye.com/main/the-best-is-understated/#comment-1939 Wed, 04 Mar 2009 22:19:24 +0000 http://www.corporate-eye.com/?p=545#comment-1939 Hi Chris,

I’m trying to brand myself and my website (in development.) I sent the link. Your article “The Best is Understated,” was enjoyable, insightful and helpful. Can you please recommend a book on branding for a sole-proprietor, consultancy?
Thank you. Best wishes.

Linda

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