Comments on: The Apple Brand and Steve Jobs Review: Change + Quality Work Well https://www.corporate-eye.com/main/the-apple-brand-and-steve-jobs-review-change-quality-work-well/ ...compare, compete, excel Mon, 05 Jan 2009 15:23:45 +0000 hourly 1 By: sloane https://www.corporate-eye.com/main/the-apple-brand-and-steve-jobs-review-change-quality-work-well/#comment-1701 Mon, 05 Jan 2009 15:23:45 +0000 http://www.corporate-eye.com/?p=3359#comment-1701 Dr. Tantillo (‘the marketing doctor’) did a post back in July on his branding blog, pointing out that Jobs and Apple are two separate–albeit intertwined–brands. He insisted that while Jobs is irreplaceable, he should address the question of succession Now (well, then, in July) to best secure Apple’s future–and reassure stockholders. It makes sense to at least have a plan in place.

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