Comments on: The 6 Hats of a Chief Brand Officer

By: What is a CBO? | Mark Gandy, B2B CFO®

What is a CBO? | Mark Gandy, B2B CFO® — Tue, 06 Sep 2011 18:35:06 +0000

[…] I checked it out. According to the Corporate Eye blog, the CBO is the […]

By: Alexander R. Torres

Alexander R. Torres — Fri, 24 Sep 2010 20:46:36 +0000

Hi, Im from the Philippines, an engineer but I shifted to Business Development. I don’t know then the title of the position for the activities I was doing and imagining every day doing. Until I read the article above.

Many years I wrote this, THE IDEA

We are on the era where total customer satisfaction is the basis for the company’s future. Customers start to ask for more, not just to deliver the goods but they want more. We’re not sure about that “more”, so we have to create this “perception” on our own imagination and initiative. Companies who want to get ahead of their competitors must create a new image of perfection and satisfaction. A NEW IMAGE, A NEW EXPERIENCE.
– Serrot Red Naxela

By: BrandMover

BrandMover — Sat, 11 Jul 2009 21:43:12 +0000

I agree with Steve and add an Eight:

Chief Brand Officer as Brand mover, constantly moving the brand to the top, as a sustainable competitive advantage
http://www.brandmover.com/one-of-my-best-friends-cbo

By: Steve Byrne

Steve Byrne — Fri, 20 Mar 2009 18:30:55 +0000

I would add a seventh …

Chief Brand Officer as Market Position Strategist: The Chief Brand Officer is charged with creating the company’s core positioning strategy and maintaining or modifying this core of the the company’s living brand relative to its competitive environment. Market position is not the same as a promise.

Steve Byrne
Chief Brand Officer
Career Management Services, Inc.