Comments on: Strategy, Social Media, and the Dangers of the Shiny Object https://www.corporate-eye.com/main/strategy-social-media/ ...compare, compete, excel Fri, 16 Oct 2009 19:19:55 +0000 hourly 1 By: Cynthia https://www.corporate-eye.com/main/strategy-social-media/#comment-9489 Fri, 16 Oct 2009 19:19:55 +0000 http://www.corporate-eye.com/blog/?p=29826#comment-9489 In reply to Albert Maruggi.

Thanks for a really excellent insight, Albert. Everyone talks about the value of “relationship,” but not everyone is willing to make the long-term commitments that build that value over time. And since social connections–whether online or off–demand attention and reward patience, it’s probably for the best if folks who are in a big hurry just get off the bus and look for a taxi.

]]> By: Albert Maruggi https://www.corporate-eye.com/main/strategy-social-media/#comment-9436 Wed, 07 Oct 2009 11:13:58 +0000 http://www.corporate-eye.com/blog/?p=29826#comment-9436 a couple of items, 1) thanks for noticing my original post, and 2) I think what is getting difficult is the nature of social media which is a relationship. Whether it’s being engaged in a relationship with the same community of people over a long time (don’t I know it, married 23 years) or taking the energy to respond to people in a customer service sort of way on the web (it never closes and you are always in a fish bowl), relationships take work.

The novelty of social media is wearing off for the early adopters and the relationship is still there. Given the quickened pace of web years, I think 3 years into social media equals the 7 year itch milestone in marriage.

But this is a good thing. Those that never wanted a relationship will criticize social media and move on. Those that see the horizontal benefits that includes a modest bump in sales, a genuine correlation to customer loyalty and market intelligence, and an overall positive impact on corporate culture will now incorporate what they are learning into other business processes.

]]>