https://www.corporate-eye.com/main/stories-are-serious-business/ ...compare, compete, excel Wed, 29 Jul 2020 10:51:52 +0000 hourly 1 https://www.corporate-eye.com/main/stories-are-serious-business/#comment-1066 Tue, 14 Oct 2008 18:23:01 +0000 http://www.corporate-eye.com/?p=449#comment-1066 […] Stories Are Serious Business […]

]]> https://www.corporate-eye.com/main/stories-are-serious-business/#comment-123 Sat, 07 Jun 2008 15:23:05 +0000 http://www.corporate-eye.com/?p=449#comment-123 Ed, this is a brilliant article on storytelling. I am a member of Toastmaster’s and they encourage us all of them time to weave storytelling into our presentations. I am still perfecting it, but there is one member who has it down pat. He tells absolutely captivating stories that holds the audience’s attention and spell-binds us for the duration of his 8-10 minute speech. In business, people buy your product or service when they can “connect” with you. Through the use of effective story-telling, they do feel connected and are willing to entertain your ideas, then (hopefully) buy what you have. I think I’ll go work on my next speech and try to add in a killer story to wow my audience. Thanks Ed!

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