Comments on: Social Media Trends Among Female Consumers in 2012 https://www.corporate-eye.com/main/social-media-trends-among-female-consumers-in-2012/ ...compare, compete, excel Mon, 19 Mar 2012 06:10:28 +0000 hourly 1 By: markdisomma https://www.corporate-eye.com/main/social-media-trends-among-female-consumers-in-2012/#comment-13565 Mon, 19 Mar 2012 06:10:28 +0000 http://www.corporate-eye.com/blog/?p=40053#comment-13565 Hi Sue – As Fara Warner, author of The Power of the Purse, points out, when you recognise that women are not just the majority but actually the vast majority of consumers, and that their power is only going to increase, it completely changes the commercial urgency of getting to grips with women buyers.

I quote from your post above here (hope you don’t mind) http://markdisomma.wordpress.com/2012/03/19/why-women-are-driving-the-rethinking-of-the-sales-model-amongst-other-things/

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