Comments on: Social Media – The ‘Always On’ Focus Group https://www.corporate-eye.com/main/social-media-the-always-on-focus-group/ ...compare, compete, excel Wed, 10 Jun 2009 17:02:34 +0000 hourly 1 By: Tyler Pennock https://www.corporate-eye.com/main/social-media-the-always-on-focus-group/#comment-4951 Wed, 10 Jun 2009 17:02:34 +0000 http://www.corporate-eye.com/?p=5404#comment-4951 Hi Susan,
So sorry for not contributing to this earlier! Thanks so much for posting about my PRweek.com article. On the topic of intent, Ruder Finn has just launched a new research tool called the “Intent Index”. It’s based on a survey of internet users’ activities and what they’re looking to achieve online and in social media. Ultimately, we’re seeking to better understand what our audiences are looking to accomplish online – and where we can add value. Hope you’ll check it out: http://www.ruderfinn.com/rfrelate/intent/intent-index.html.

Tyler Pennock
Ruder Finn PR

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