Comments on: Thinking Socially: Convincing the CEO

By: Greg

Greg — Tue, 29 Mar 2011 17:38:55 +0000

Good one, Larry! Social media is about being social. And for a business, it’s a great place to build relationships with its customers. Humanizing the corporate brand is a great way to do that.

By: Larry Roth

Larry Roth — Mon, 28 Mar 2011 15:16:02 +0000

Nice list! I would add: “We have been talking about being more transparent (or personable, or responsive)–here is the perfect venue”.

By: Three Stone Media

Three Stone Media — Thu, 24 Mar 2011 13:28:09 +0000

It seems to me that the companies lagging in social adoption are the large but not too large companies. The large companies have ad agencies pushing social constantly. Small businesses are used to trying to get their word out at a lower cost (social can be a solution for this). The “nearly large” companies seem to be more worried about possibly bad reaction. Just my own opinion based on experiences with all sizes of business.

By: Greg

Greg — Thu, 24 Mar 2011 12:53:22 +0000

Hey Three Stone Media (first name?), I completely agree. Small businesses are usually eager to embrace social media as a communications tool, but I also find that they need the most assistance. As you said, it’s big businesses that have the marketing departments, so small businesses generally need some direction and coaching to make sure they’re using it correctly and efficiently.