This is true, that consumers are getting much smarter and simply placing your brand in a game is not enough and will be overlooked if it doesn’t add value for the player.

We’re very excited about launching @festivalsgame on Facebook, where players build and manage their own music festival, place their favourite bands on their “stages” and listen to their music being streamed in from 7Digital. The explicit interaction with bands is something we hope will foster fan loyalty and, using recommendations based on the users’ tastes, will help music discovery. Your feeedback on the idea or our early concept video http://bit.ly/musfestgame would be appreciated!