https://www.corporate-eye.com/main/should-your-branded-content-have-a-fee/ ...compare, compete, excel Tue, 16 Nov 2010 08:08:26 +0000 hourly 1 https://www.corporate-eye.com/main/should-your-branded-content-have-a-fee/#comment-11415 Tue, 16 Nov 2010 08:08:26 +0000 http://www.corporate-eye.com/blog/?p=35723#comment-11415 This is an interesting point, but not all new. In Mongolia where I work as a PR professional, the practice seems to be similar to the suggestion made above. Brands do pay to get their branded editorial content published in print and TV media and the fee for it is almost as same as advertising cost. This blurs the lines between advertising and PR, however as long as competition exist among print media, there’s always a scope for earned media as opposed to paid media.

]]>