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	Comments on: Santa&#8217;s Brand Book 2013 &#8211; Time for a Brand Refresh	</title>
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	<description>...compare, compete, excel</description>
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		<title>
		By: Simon Grover		</title>
		<link>https://www.corporate-eye.com/main/santas-brand-book-2013-time-for-a-brand-refresh/#comment-13885</link>

		<dc:creator><![CDATA[Simon Grover]]></dc:creator>
		<pubDate>Mon, 20 Jan 2014 16:36:10 +0000</pubDate>
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					<description><![CDATA[If you read, tweeted or shared our  *Santa* Brand Book – thank you. By the time we got back from our holidays, it’d had 1.1 million views. We think that happened because, like lots of successful communication, it followed these 5 golden rules: www.bit.ly/5goldenones]]></description>
			<content:encoded><![CDATA[<p>If you read, tweeted or shared our  *Santa* Brand Book – thank you. By the time we got back from our holidays, it’d had 1.1 million views. We think that happened because, like lots of successful communication, it followed these 5 golden rules: <a href="http://www.bit.ly/5goldenones" rel="nofollow ugc">http://www.bit.ly/5goldenones</a></p>
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