Comments on: Repackaging Campbell’s from the Top Down https://www.corporate-eye.com/main/repackaging-campbells-from-the-top-down/ ...compare, compete, excel Fri, 12 Mar 2010 17:19:12 +0000 hourly 1 By: Carina C. https://www.corporate-eye.com/main/repackaging-campbells-from-the-top-down/#comment-10212 Fri, 12 Mar 2010 17:19:12 +0000 http://www.corporate-eye.com/blog/?p=32423#comment-10212 Weird. I thought they made this repackaging change ages ago, and I thought that many consumers (myself included) found the new packaging ridiculously difficult to locate flavours with. At least the old way, the font was big, bold, and clear.

But apparently I was just imagining things…

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