Comments on: QR Code Scanning Skyrockets up 4549 Percent in Q1 2011 https://www.corporate-eye.com/main/qr-code-scanning-skyrockets-up-4549-percent-in-q1-2011/ ...compare, compete, excel Wed, 18 May 2011 04:42:36 +0000 hourly 1 By: Paul Smith https://www.corporate-eye.com/main/qr-code-scanning-skyrockets-up-4549-percent-in-q1-2011/#comment-12825 Wed, 18 May 2011 04:42:36 +0000 http://www.corporate-eye.com/blog/?p=37737#comment-12825 This is very exciting news, and summed up well in this article. However it is also important to understand the value of QR code analytics and tracking. Just like web analytics for a website, QR code analytics allows advertisers to track how people interact with their QR codes. This is valuable because it can help advertisers know which ads are effective, and which are not. Specifically, at our website you can track:

1. How many people scan your QR code. (Total number and unique scans)
2. Where people scan your barcode. (The geographic location)
3. When people scan your barcode. (Hour by hour, in real time)
4. How long individuals spend on your website after scanning your QR code.
5. Total number of website pages individuals view after scanning your QR code.
6. The bounce rate of people who visit your website after scanning your QR code.

This data is useful for anyone who uses QR codes, and can help ensure they are effectively engaging the people who are scanning the codes.

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