Comments on: The Psychology Behind Viral Marketing: Why People Share https://www.corporate-eye.com/main/psychology-viral-marketing/ ...compare, compete, excel Tue, 13 Nov 2012 13:51:43 +0000 hourly 1 By: Tara Gould https://www.corporate-eye.com/main/psychology-viral-marketing/#comment-13657 Tue, 13 Nov 2012 13:51:43 +0000 http://www.corporate-eye.com/blog/?p=42244#comment-13657 Hi Erica,
Thanks for the article. Fascinating stuff. Yes, social media follows, as you say, the tenets of social rules, more or less, and I find it interesting that online marketing involves and needs to include the fact that a lot of the people spreading messages have their own multiple strategies 1. to enhance reputation capital 2. product branding 3. SEO related activity 4. genuine communication 5. self promotion
Tara Gould
@EthicalBizTara

]]> By: Terry https://www.corporate-eye.com/main/psychology-viral-marketing/#comment-13655 Fri, 09 Nov 2012 19:17:28 +0000 http://www.corporate-eye.com/blog/?p=42244#comment-13655 I’ve heard that as the relationships develop within a team people go through stages of what is important to them in terms of inclusion (forming), then control (storming). and then affection (norming and performing).

Could it be the same with a companies relationship with thier customers? Essentially, first create the cohension of belonging to a group, then enable the customers to directly influence the design of the products or services, then build loyalty through long term trusting relationships.

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