Comments on: Playing It Safe with the eBay Rebranding https://www.corporate-eye.com/main/playing-it-safe-with-the-ebay-rebranding/ ...compare, compete, excel Wed, 10 Oct 2012 19:28:48 +0000 hourly 1 By: Guillaume https://www.corporate-eye.com/main/playing-it-safe-with-the-ebay-rebranding/#comment-13627 Wed, 10 Oct 2012 19:28:48 +0000 http://www.corporate-eye.com/blog/?p=41756#comment-13627 Oh dear, you’ve put it mildly, this is a step backwards in terms of saliency, and, beyond the marketing and strategy, which can not justify such an output, in terms of simple design. It’s truly awful and a waste of resources.

It will go down in history as one of the worst re branding (or rather, new logo design) exercise ever. Pathetic.

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