https://www.corporate-eye.com/main/pesci-pepsi/ ...compare, compete, excel Sun, 30 May 2010 09:57:06 +0000 hourly 1 https://www.corporate-eye.com/main/pesci-pepsi/#comment-10665 Sun, 30 May 2010 09:57:06 +0000 http://www.corporate-eye.com/blog/?p=24601#comment-10665 In the UK we had a company called Jif which produced toilet cleaner. They wanted to expanded abroad but had to change the name because ‘j’ caused a problem. People were pronouncing it ‘hif’. In the end they changed it to CIF.

]]> https://www.corporate-eye.com/main/pesci-pepsi/#comment-9653 Mon, 23 Nov 2009 09:54:15 +0000 http://www.corporate-eye.com/blog/?p=24601#comment-9653 Hi Hugo – thanks for picking up our typo there! Guess that just confirms your point about it being a local campaign that others won’t get…

]]> https://www.corporate-eye.com/main/pesci-pepsi/#comment-9648 Mon, 23 Nov 2009 00:19:31 +0000 http://www.corporate-eye.com/blog/?p=24601#comment-9648 its a gag. Its a humoristic campaign. its risky, but good. they take the very popular misspeak as a creative insight. its very local. a non latin american will not get it. Its Pecsi, not Pesci.
Regards,

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