https://www.corporate-eye.com/main/pc-manufacturers-finally-ditch-the-gobbledygook/ ...compare, compete, excel Mon, 12 Oct 2009 15:35:56 +0000 hourly 1 https://www.corporate-eye.com/main/pc-manufacturers-finally-ditch-the-gobbledygook/#comment-9467 Mon, 12 Oct 2009 15:35:56 +0000 http://www.corporate-eye.com/blog/?p=29772#comment-9467 Hi Susan,
Great post. I’ve related it to the lifescience industry which is generally poorly lacking in this fundamental principal. So many start-ups get a quick website up and running and write the copy themselves, copying and pasting from scientific journals. The result is a boring, static description of technology and the applications are added at the end. There seems to be little appreciation for good copywriting.
http://bioengagement.wordpress.com/2009/10/11/yes-but-how-will-it-help-me-ditch-the-features-and-give-me-the-benefits/

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