Comments on: Online Display Advertising is Growing but No Single Brand Dominates https://www.corporate-eye.com/main/online-display-advertising-is-growing-but-no-single-brand-dominates/ ...compare, compete, excel Thu, 10 Jun 2010 12:15:28 +0000 hourly 1 By: Andrew Lloyd Gordon https://www.corporate-eye.com/main/online-display-advertising-is-growing-but-no-single-brand-dominates/#comment-10721 Thu, 10 Jun 2010 12:15:28 +0000 http://www.corporate-eye.com/blog/?p=33164#comment-10721 Thanks Lucy for those links. Really useful.

Robin Broitman’s super list is amazing (if not a little too comprehensive?!).

]]> By: Lucy https://www.corporate-eye.com/main/online-display-advertising-is-growing-but-no-single-brand-dominates/#comment-10705 Mon, 07 Jun 2010 09:09:56 +0000 http://www.corporate-eye.com/blog/?p=33164#comment-10705 Hi Andrew – thanks for your response to Susan’s post. You ask an excellent question…

There are some great resources in this post by Robin Broitman from last year, and a very interesting discussion by Brian Solis earlier this year. I hope something in these posts helps you find an answer for your clients.

]]> By: Andrew Lloyd Gordon https://www.corporate-eye.com/main/online-display-advertising-is-growing-but-no-single-brand-dominates/#comment-10652 Fri, 28 May 2010 09:12:22 +0000 http://www.corporate-eye.com/blog/?p=33164#comment-10652 Useful figures – thanks Susan.

What I’m NOT surprised to see is the percentage of adverts displayed on Facebook.

Of all the locations on the Web that I discuss with clients, the one they’re REALLY interested in being present on is Facebook. They’re often surprised how quick, cheap and easy it is to advertise on the uber-social network.

However, what they’re sometimes also surprised about is how low their CTR’s from Facebook are and how hard it can be to show ROI!

Any suggestions on how to help them determine the ROI of Facebook (and other social media advertising) would be appreciated.

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