Comments on: One Word Branding https://www.corporate-eye.com/main/one-word-branding/ ...compare, compete, excel Mon, 04 Jan 2021 12:17:40 +0000 hourly 1 By: Ceelee https://www.corporate-eye.com/main/one-word-branding/#comment-9360 Fri, 25 Sep 2009 21:52:46 +0000 http://www.corporate-eye.com/?p=486#comment-9360 xerox = copies
google = search

]]> By: John Furgurson https://www.corporate-eye.com/main/one-word-branding/#comment-2771 Thu, 30 Apr 2009 03:25:26 +0000 http://www.corporate-eye.com/?p=486#comment-2771 I’ve seldom seen a brand that can be clearly distilled down to one word. It’s ideal, but I’m always happy to get it boiled down to three words, with accompanying visuals to help clarify things.

And don’t confuse that one-word brand with a tagline or slogan like Just Do It. Honing down that core brand concept is a completely different exercise than writing a line like just do it.

]]> By: Sachendra Yadav https://www.corporate-eye.com/main/one-word-branding/#comment-134 Fri, 13 Jun 2008 03:53:12 +0000 http://www.corporate-eye.com/?p=486#comment-134 A couple that I liked

Airtel (mobile operator) – Express Yourself
Hutch (mobile operator) – Hi!
Nike – Just Do it

Companies need to be careful when picking words or phrases to associate with their brand to or they’ll end up looking stupid like Microsoft after it’s “Where do you want to go today?” campaign
http://www.denounce.com/mswhere.html

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