Comments on: Old Spice Continues to Entertain and Drive Social Media Buzz https://www.corporate-eye.com/main/old-spice-continues-to-entertain-and-drive-social-media-buzz/ ...compare, compete, excel Fri, 08 Jan 2021 09:06:11 +0000 hourly 1 By: jenn_lee_ca https://www.corporate-eye.com/main/old-spice-continues-to-entertain-and-drive-social-media-buzz/#comment-12181 Mon, 21 Feb 2011 20:17:28 +0000 http://www.corporate-eye.com/blog/?p=36891#comment-12181 I would say to early to tell. I find that many in the marketing field use positive buzz as the end all and be all to measure success. I don’t think many organizations are set up to attribute positive online buzz as a percentage of revenues (for profit organizations) and/or percentage of donations (for not-for-profit organizations).

]]> By: Susan Gunelius https://www.corporate-eye.com/main/old-spice-continues-to-entertain-and-drive-social-media-buzz/#comment-12180 Mon, 21 Feb 2011 20:04:21 +0000 http://www.corporate-eye.com/blog/?p=36891#comment-12180 Jenn_lee-ca,

That’s what I was talking about in the third paragraph of my post. Buzz is essential these days but given the likely monetary investment in these ads, they need to deliver tangible ROI, too. The question is whether or not they’ve done that well enough.

]]> By: jenn_lee_ca https://www.corporate-eye.com/main/old-spice-continues-to-entertain-and-drive-social-media-buzz/#comment-12179 Mon, 21 Feb 2011 19:35:50 +0000 http://www.corporate-eye.com/blog/?p=36891#comment-12179 Great post…but it has me thinking. Its great that there is positive overall online buzz for the Old Spice commericals but I am left wondering if all the positive buzz has any impact on revenues. At the end of the day, isn’t that the overall intention of why we are in business?

]]>