https://www.corporate-eye.com/main/obama-and-the-revitalization-of-brand-usa/ ...compare, compete, excel Thu, 28 Jan 2010 21:42:09 +0000 hourly 1 https://www.corporate-eye.com/main/obama-and-the-revitalization-of-brand-usa/#comment-10037 Thu, 28 Jan 2010 21:42:09 +0000 http://www.corporate-eye.com/blog/?p=30820#comment-10037 The USA brand, or the branding of any nation, and the defining of the brand is complex. With each resident, organization, publication, community, and entity being a touchpoint in the branding of a nation, the greatest challenge comes in consistently marketing the USA brand, both internally and to the rest of the world. Following the historical inauguration of Barack Obama—a dramatic turning point and new opportunity for the United States to market its brand identity, I elicited several insightful, provocative and emotional responses representing five different nations on the branding of the USA, and what should be done to reshape our nation’s brand. If you’re interested, see http://productmarket.blogspot.com/2009/02/usa-brand.html

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