https://www.corporate-eye.com/main/niche-brands-are-hot/ ...compare, compete, excel Mon, 01 Mar 2010 14:12:38 +0000 hourly 1 https://www.corporate-eye.com/main/niche-brands-are-hot/#comment-10160 Mon, 01 Mar 2010 14:12:38 +0000 http://www.corporate-eye.com/blog/?p=29380#comment-10160 Absolutely spot on. Generic brands no longer work. Lake a look at Laneve, a new brand for wool. Wool is niche enough (2% of world fibre production). New Zealand wool is only a fraction of that. Laneve takes just a tiny fraction of fibre and brands it as sustainable and traceable to each farm… This allows emotional stories that a very tarheted audience buys into.. Generic marketing is dead.
http://www.squidoo.com/laneve

]]> https://www.corporate-eye.com/main/niche-brands-are-hot/#comment-9361 Sat, 26 Sep 2009 02:23:23 +0000 http://www.corporate-eye.com/blog/?p=29380#comment-9361 […] “With focus comes a little thing called niche, and it’s hotter than ever.” – Corporate Eye, 8/21/09 […]

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