Comments on: Mozilla’s Firefox as a Relationship Brand

By: Asa Dotzler

Asa Dotzler — Thu, 12 Jun 2008 01:41:20 +0000

We’ll see next Tuesday, when Firefox 3 is released, how effective our community mobilizes to set this record.

By: Asa Dotzler

Asa Dotzler — Wed, 11 Jun 2008 19:31:55 +0000

And now it’s over 1,000,000 pledges.
:-)

By: Susan Gunelius

Susan Gunelius — Wed, 11 Jun 2008 18:52:23 +0000

Very cool! Thanks for the update, Asa.

By: Susan Gunelius

Susan Gunelius — Tue, 03 Jun 2008 11:58:46 +0000

Sachendra, Thanks for another great post idea! You’re example is perfect and really demonstrates how branding is so reliant on developing then continuing to meet customer expectations. Look out for a post about this coming soon!

By: Sachendra Yadav

Sachendra Yadav — Tue, 03 Jun 2008 09:37:21 +0000

Interesting piece.

Let me tell you I was in love with everything Microsoft till about 6 years ago, I would resolutely ward off Microsoft nay-sayers like those cringy&crazy Mac fans and embrace with love the not so good-looking MS products. But my relationship with Microsoft changed when they failed to match up to the competitive offerings like Gmail and Firefox. I even stuck to IE for a while thinking MS would somehow manage to make it better (and they did do so in the past..remember Netscape)

But nothing for a long time, I felt betrayed by Microsoft, they have failed me again and again. I don’t know if I would go back to MS even if they have a better offering.

Moral of the Story: Make steps to ensure continuing relationship with the brand by meeting user expectations, they won’t hang around forever.

I guess analysis on this topic would make for another post :)