Comments on: Moving Beyond Data Paralysis in Marketing https://www.corporate-eye.com/main/moving-beyond-data-paralysis-in-marketing/ ...compare, compete, excel Wed, 18 Apr 2012 15:22:12 +0000 hourly 1 By: Susan Gunelius https://www.corporate-eye.com/main/moving-beyond-data-paralysis-in-marketing/#comment-13575 Wed, 18 Apr 2012 15:22:12 +0000 http://www.corporate-eye.com/blog/?p=40329#comment-13575 I completely agree with you, Mark. Thanks for sharing the link to Paul’s article!

]]> By: markdisomma https://www.corporate-eye.com/main/moving-beyond-data-paralysis-in-marketing/#comment-13574 Wed, 18 Apr 2012 09:05:22 +0000 http://www.corporate-eye.com/blog/?p=40329#comment-13574 I mis-spelt Paul Schoemaker’s name. My apologies.

]]> By: markdisomma https://www.corporate-eye.com/main/moving-beyond-data-paralysis-in-marketing/#comment-13573 Wed, 18 Apr 2012 08:59:31 +0000 http://www.corporate-eye.com/blog/?p=40329#comment-13573 There’s absolutely a place for data. I think measurement is a critical discipline that marketers often don’t take enough notice of. But as you rightly point out, marketing, ultimately, is an intuitive business and a lot – a lot – can go wrong when the data is not objectively read.

I really like Paul Shoemaker’s advice in this article in Inc on critical thinking: http://www.inc.com/paul-schoemaker/4-secrets-of-great-critical-thinkers.html?nav=linkedin

Don’t solve the wrong problem he cautions through shallow framing. “We often miss the crux of the issue by drawing imaginary connections between what we see and what we expect to see.” Or, as you say Susan, between what is there and what the CEO or another decision maker wants to read into what’s there.

Good on Christa Carone for making such a courageous decision. And good on you for celebrating that. Perhaps it will encourage more marketers to step up and say no to the diktats of agenda-judged data.

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