Comments on: Most Relevant Brand Identity Work of the Decade https://www.corporate-eye.com/main/most-relevant-brand-identity-work-of-the-decade/ ...compare, compete, excel Thu, 07 Jan 2021 13:59:33 +0000 hourly 1 By: The Baldchemist https://www.corporate-eye.com/main/most-relevant-brand-identity-work-of-the-decade/#comment-10001 Wed, 20 Jan 2010 16:37:30 +0000 http://www.corporate-eye.com/blog/?p=31549#comment-10001 Interestingly Kraft is known for cheese. The brand “Philadelphia” has a market share of over 65%.

When Kraft began creeping into mayaonaisse believing that they could relieve Hellmans of market share they failed.

Now they are moving more into chocolate the lesson is of course to keep the Cadbury brand.

Kraft choclate? No! Kraft jams? Nah! Know your market and don’t introduce unknown products to your succesful brand.

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