Comments on: McDonald’s Unleashes McCafe Marketing Blitzkrieg – Will It Work?

By: Rachel

Rachel — Sat, 13 Mar 2010 12:16:03 +0000

McDonald’s serving mochas? Now I’ve seen everything…

By: Melanie Mizzi

Melanie Mizzi — Tue, 03 Nov 2009 21:16:34 +0000

Since McDonalds have revamped their look and diversified with the Mc Cafe, I have been wondering where this is gonna head.
I myself am not a McDonalds fan and it was always my firm belief that one of it’s strengths lay in targeting children (hence parents who have to follow) through strong agreements with Disney, etc for attractive toys.
However it seems that McDonalds is changing strategy and positioning which is set for them to loose this strong market – this is just my view and I would like to hear what the others have to say.

By: Dennis Dollé

Dennis Dollé — Fri, 09 Oct 2009 07:04:24 +0000

well i think that the McCafe is going to be a succes, not a big one but it will get some marketshare from starbucks. Why> it’s something new. Just like the new mobiles, you know it is rubbish but the public always wants to follow the new trends and that kinda things.

I agree with Nathaniel Sarsen(first fix your store) but if we look at the google trends, you see that McCafe had grown a Little bit in 30 days but what do you think the trend will be if its 6 months to a year?

I think that it will grow a lot because of the push marketing!

(ps. sorry if you read some english faults in my text, i’m from the Netherlands and my english writing is not the best)

By: Branded Entertainment or Branded Utility? McCafe on Hulu « Francis Anderson

Branded Entertainment or Branded Utility? McCafe on Hulu « Francis Anderson — Thu, 21 May 2009 20:40:30 +0000

[…] (getting away from the zero-sum value exchange, interruption etc). McCafe allegedly unleashed a “marketing blitzkrieg”, and I’m pleased they didn’t spend it all on McCafe TV […]

By: Nathaniel Sarsen

Nathaniel Sarsen — Sat, 16 May 2009 19:19:12 +0000

I was reluctant to go in, but finally did. Got the iced mocha. Its good, a more smooth taste than starbucks. But the restaurant was a MESS ! I agree, fix ur store first then serve me fancy coffee…… But it was good !