Comments on: McDonald’s Hypes Free Coffee Refills with Creative Ambient Media https://www.corporate-eye.com/main/mcdonalds-hypes-free-coffee-refills-with-creative-ambient-media/ ...compare, compete, excel Thu, 15 Oct 2009 14:55:55 +0000 hourly 1 By: Scott https://www.corporate-eye.com/main/mcdonalds-hypes-free-coffee-refills-with-creative-ambient-media/#comment-9481 Thu, 15 Oct 2009 14:55:55 +0000 http://www.corporate-eye.com/blog/?p=30096#comment-9481 Dang! Someone beat me to the punch on artvertising:

http://www.urbandictionary.com/define.php?term=ARTvertising

]]> By: Scott https://www.corporate-eye.com/main/mcdonalds-hypes-free-coffee-refills-with-creative-ambient-media/#comment-9480 Thu, 15 Oct 2009 14:54:15 +0000 http://www.corporate-eye.com/blog/?p=30096#comment-9480 I almost forgot to call copyright on my newly created term “artvertise”.

]]> By: Scott https://www.corporate-eye.com/main/mcdonalds-hypes-free-coffee-refills-with-creative-ambient-media/#comment-9479 Thu, 15 Oct 2009 14:52:55 +0000 http://www.corporate-eye.com/blog/?p=30096#comment-9479 I think the advertising works well. It would certainly make me sit up and take notice and because people are so bombarded with the typical poster, flyer, billboard type ads, they have to get creative. It’s interesting that companies really have to advertise through “art” to get our limited attention these days.

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