Comments on: Kraft Foods Hides Its Brand Name Behind a Smile

By: March

March — Sat, 03 Sep 2011 18:17:52 +0000

Thankfully, the logo has been refined further. Apparently, menstruating butterflies did not appeal to any focus groups.

By: Sue

Sue — Mon, 08 Mar 2010 19:56:41 +0000

My husband has worked for Kraft for 10 years. Honestly, I wasn’t even aware the logo had even changed. (That’s how much they involve employees in the process). This is partially due to the fact that Kraft changes its policies (or ignores them) and focus on any given day to appease whatever’s politically correct for the moment. It’s busy, distracts the eye rather than attracts it and that’s not a smile… that’s a menstruating butterfly. In any event, hasn’t this logo changed even further?

By: nicole winchester

nicole winchester — Sat, 21 Nov 2009 11:20:08 +0000

I actually enjoy the new logo. I think the old logo looked way too outdated and boring. The new one I feel looks more modern and “up beat”. I say way to go Kraft, you got my attention!

By: Lucy

Lucy — Tue, 25 Aug 2009 07:25:31 +0000

Hi Lola

I suggest you call Kraft direct on 1-877-535-5666. I’m sorry I can’t help, but we aren’t part of Kraft here at Corporate Eye.

I like to make jam, though, so I do understand your need for pectin. If you can’t find pectin, could you add some apples to your recipe? That would help the jam to set, though obviously it would change the taste a bit. (Jam in the UK = jelly in the US, I think).

By: Lola Al-Naama

Lola Al-Naama — Tue, 25 Aug 2009 05:23:35 +0000

I would like to know where I can buy a box of MCP pectin in the area of Sunnyvale California………I want to make a batch of jelly………….I need to find one box of MCP and could not locate it at Safeway or Lucky markets today………..it is all I have ever used……..please give me a customer service phone number I can call and speak with a human being……..