Comments on: The June Wrap-up: Spotlight on BP https://www.corporate-eye.com/main/june-spotlight-on-bp/ ...compare, compete, excel Thu, 07 Jan 2021 16:50:32 +0000 hourly 1 By: fran melmed https://www.corporate-eye.com/main/june-spotlight-on-bp/#comment-10842 Wed, 07 Jul 2010 12:40:16 +0000 http://www.corporate-eye.com/blog/?p=33820#comment-10842 thanks for the hat tip!

interestingly, BP “gets it” with other external channels. there were some terrific ads (i saw them in the new york times) featuring employee profiles. though they were designed to address public anger, they also presented a different BP face, one of compassion, intelligence, and hard work. i’m surprised they’re not using these on their own site.

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