Comments on: Hyundai – A Lesson in Reinventing a Brand https://www.corporate-eye.com/main/hyundai-a-lesson-in-reinventing-a-brand/ ...compare, compete, excel Wed, 23 Feb 2011 22:12:37 +0000 hourly 1 By: Rad https://www.corporate-eye.com/main/hyundai-a-lesson-in-reinventing-a-brand/#comment-12191 Wed, 23 Feb 2011 22:12:37 +0000 http://www.corporate-eye.com/blog/?p=32092#comment-12191 This article makes some solid points. I agree that Hyundai has done a great job of re-inventing its brand.

They took advantage of Toyota, Honda being much too conservative and safe with their designs. While GM, Chrysler and Ford basically ignored the small car segment. By winning with the Accent, new Elantra and New Sonata – Hyundai is putting their higher end Genesis and Equus in a solid position. It is a great turnaround story!

]]> By: Scott https://www.corporate-eye.com/main/hyundai-a-lesson-in-reinventing-a-brand/#comment-10147 Wed, 24 Feb 2010 13:46:46 +0000 http://www.corporate-eye.com/blog/?p=32092#comment-10147 I agree that they’ve been very competitive and intelligent with their marketing. Hopefully they can sustain those efforts and remain focused on what they’ve done/are doing right. Saturn started out much the same and I was a satisfied customer for many years, but like many companies that gained such success; Gateway, Dell, etc., they seem to forget how they succeeded and lose focus. Once a customer no longer feels “cared for” they are more willing to look elsewhere. Companies often forget that brand loyalty requires commitment to the customer, not just customer to the brand.

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