Comments on: History of the IBM Logo – Is It Time for a Logo Redesign? https://www.corporate-eye.com/main/history-of-the-ibm-logo-is-it-time-for-a-logo-redesign/ ...compare, compete, excel Thu, 07 Jan 2021 14:09:11 +0000 hourly 1 By: chris https://www.corporate-eye.com/main/history-of-the-ibm-logo-is-it-time-for-a-logo-redesign/#comment-13119 Wed, 27 Jul 2011 20:18:23 +0000 http://www.corporate-eye.com/blog/?p=34414#comment-13119 Yeah I think some logos just can stay the way they are, even though tweaking the IBM logo a tad might not hurt. It just works so well as is, it would be really difficult to try to recreate or redesign something so perfect.

]]> By: Michael Sutton https://www.corporate-eye.com/main/history-of-the-ibm-logo-is-it-time-for-a-logo-redesign/#comment-11211 Sat, 02 Oct 2010 21:36:23 +0000 http://www.corporate-eye.com/blog/?p=34414#comment-11211 If it ain’t broke, don’t fix it.

The current logo was designed by a master, Paul Rand (no, not Rand Paul).

The previous AT&T logo was created by yet another master (and Rand confrere), Saul Bass — and the recent redesign, IMHO, doesn’t come up to his armpits.

Just because years pass doesn’t mean the design isn’t as strong as ever. Viz, Coca-Cola, GE, Ford…

IBM’s logo is still great. They should keep it.

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