Comments on: Heinz Launches Creative Facebook Promotion in U.K. https://www.corporate-eye.com/main/heinz-launches-creative-facebook-promotion-in-u-k/ ...compare, compete, excel Wed, 22 Jun 2011 22:52:03 +0000 hourly 1 By: Adrian https://www.corporate-eye.com/main/heinz-launches-creative-facebook-promotion-in-u-k/#comment-13002 Wed, 22 Jun 2011 22:52:03 +0000 http://www.corporate-eye.com/blog/?p=37153#comment-13002 Nicely written article. I’m a fan of balsamic vinegar and ketchup, so I’d sign up if I lived in the UK. UK seemed to be ahead of the game in terms of cunning PR. This is a perfect example of using people to spread the news. Perhaps co-opting rather than using people is a better term sign consumers willingly sign aboard. Moreover, a free bottle of ketchup costs almost the same as a passive Google ad under CPC for Heinz if… it was distributed through their regular channels Sainsburys, Tesco etc.

Please shoot the telemarketers that phone me 2 – 5x a day trying to sell me utter cr*p.

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