Hi autom – thanks for putting those two ideas together. Both articles are excellent and well worth considering together (I have to admit to a bias here, because I wrote a post in response to Paul’s, here: On harsh truths and the corporate website).

It is difficult to know what the best structure would be, because all external communications need to be conveying the same messages and brand, whether they are online or offline, or even whether they are on the corporate website or on a social media outpost. Whoever you have in that position (web department or web strategist) needs to be good at liaising with those people responsible for other (off-web) external comms, with the IT department, and with those responsible for internal communications too. They need to understand the demands of both Marketing and IT. And then they have to be able to match the web strategy up to the business strategy. It’s a challenging role, and possibly one fraught with tensions. It would be fun, though, wouldn’t it?

Chidananda – I’m not sure we can help here, because these questions are so personal. I expect he was hoping to find out more about his new team members, whether they were happy doing the work, what the major issues were and what their future ambitions were. Perhaps even if you had some ideas for a better future for the team? I hope you found a suitable answer.

Please advise:)

regards,
Chidananda