Comments on: Gateway Brand Reborn https://www.corporate-eye.com/main/gateway-brand-reborn/ ...compare, compete, excel Mon, 18 May 2009 19:42:43 +0000 hourly 1 By: Scott https://www.corporate-eye.com/main/gateway-brand-reborn/#comment-3491 Mon, 18 May 2009 19:42:43 +0000 http://www.corporate-eye.com/blog/?p=12851#comment-3491 My first PC was a Gateway that I purchased back in the mid 90’s based on “word-of-mouth” advertising. I had started my career in IT with the U.S. Coast Guard and many of my colleagues had nothing but praise for Gateway’s quality products and excellent customer service. At the time, the ability to customize your personal computer at purchase seemed unique to Gateway and was very desirable to more experienced PC owners. Add to that their enthusiastic willingness to care for the customer and their product cradle-to-grave and you had a great formula for success.

Unfortunately, they had difficulty penetrating the business computing market with their desktop and server products. It seemed while they were focusing on winning business customers, they lost touch with the consumers that put them on the map. Their product quality quickly went downhill as did their customer service and many other PC vendors started offering customers the ability to “build at purchase”. Hmmm, as a former Saturn owner, much of Gateway’s sad tale sounds hauntingly familiar. I wonder if some staff were migrating between the two companies?

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