https://www.corporate-eye.com/main/from-klingons-to-kingons-star-trek-and-burger-king-team-up-for-promotion/ ...compare, compete, excel Fri, 08 May 2009 13:28:05 +0000 hourly 1 https://www.corporate-eye.com/main/from-klingons-to-kingons-star-trek-and-burger-king-team-up-for-promotion/#comment-2951 Fri, 08 May 2009 13:28:05 +0000 http://www.corporate-eye.com/blog/?p=10581#comment-2951 I like the pairing and find the ads very clever. I never realized until now that the creepy King was already about 50% Klingon, he just needed a couple goose-eggs on his noggin and a more sinister wardrobe. I think Burger King has really worked hard over the past few years to differentiate itself from McDonalds and appeal to adults rather than kids. I hope they’re rewarded for their efforts, but still think their idea about “Whopperistas” customizing my burger, is a stretch.

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