https://www.corporate-eye.com/main/from-direct-response-to-direct-like-more-brands-direct-consumers-to-social-media/ ...compare, compete, excel Wed, 10 Aug 2011 19:59:53 +0000 hourly 1 https://www.corporate-eye.com/main/from-direct-response-to-direct-like-more-brands-direct-consumers-to-social-media/#comment-13145 Wed, 10 Aug 2011 19:59:53 +0000 http://www.corporate-eye.com/blog/?p=38469#comment-13145 We created the Open IMU 3 years ago – transforming display into dynamic content channels…..at least 600% higher engagement time that any other display format. The last campaign we ran on the NY TImes for Philips delivered more than 12 minutes avg interaction time..

]]>