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	Comments on: Facebook Dominates Display Advertising Impressions	</title>
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		<title>
		By: Steven Essa		</title>
		<link>https://www.corporate-eye.com/main/facebook-dominates-display-advertising-impressions/#comment-11425</link>

		<dc:creator><![CDATA[Steven Essa]]></dc:creator>
		<pubDate>Wed, 17 Nov 2010 16:22:21 +0000</pubDate>
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					<description><![CDATA[Great post Susan, we have been testing the impression ads on Facebook and we paid $0.70 per 1000 impressions and only got around 0.005% conversion. Very low quality of impression rate. 

So we tested the pay per click $0.70 per click. Strangely the conversion was higher and the quality of lead was better. I think Facebook definitely prefer the &#039;Pay Per Click&#039; option

Any tips on Facebook Advertising would be great.]]></description>
			<content:encoded><![CDATA[<p>Great post Susan, we have been testing the impression ads on Facebook and we paid $0.70 per 1000 impressions and only got around 0.005% conversion. Very low quality of impression rate. </p>
<p>So we tested the pay per click $0.70 per click. Strangely the conversion was higher and the quality of lead was better. I think Facebook definitely prefer the &#8216;Pay Per Click&#8217; option</p>
<p>Any tips on Facebook Advertising would be great.</p>
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