People today are pretty savvy and company giving campaigns, like urging customers to give to Doctors Without Borders at the cash register or urging employees to volunteer in their free-time, are pretty over-saturated right now.

Part of what makes IBM great is that they also give used computers to needy communities. Some of them might be donated to IBM by citizens, but some of the used computers are probably acquired with IBMs own funds. So they have a balance. It’s not just the heads at IBM trying to find a way to prop up their community image while spending as little as they can of their own money.