https://www.corporate-eye.com/main/do-ceos-help-or-hurt-brands/ ...compare, compete, excel Sun, 13 Feb 2011 20:39:06 +0000 hourly 1 https://www.corporate-eye.com/main/do-ceos-help-or-hurt-brands/#comment-12139 Sun, 13 Feb 2011 20:39:06 +0000 http://www.corporate-eye.com/blog/?p=20021#comment-12139 I really enjoy seeing CEOs in commercials. I can see this concept eventually getting over-cooked, but in the era of corporate irresponsibility and social media, I think the strategy is smart especially when a brand is trying to re-invent itself (e.g.: Domino’s). In recent decades, brands became too corporate, too self-indulgent. Putting your CEO front-and-center takes confidence and injects brands with a human personality that stands behind the product. Of course, this is very subjective.

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