You make such an important point, Valerie. After I’d spent some time focusing on “diversity depiction,” I came away with a lot of questions and concerns–more than I could raise in four posts! But that seemed long enough for one series, so I’m planning to revisit the topic later. And I think it would be very interesting to look at some of the factors driving corporate communications in this area . . .

Thanks so much for your contribution–and I’m glad you liked the post!

Excellent post! I work in recruitment communications and develop collateral materials for large companies on a regular basis. My experience with the big name companies is that they are so paranoid about appearing non-diverse that they’re over the top when requesting diverse images. Sometimes the image of a white working man is a rare thing – and that concerns me just as much as the opposite. Recruiting materials should paint a realistic view of your corporate culture and most companies don’t ONLY have ethnically diverse employees.

In the case of this company, if they have a diverse team- shame on the management and the agency/HR department. And if they don’t have a diverse team, well, shame on management and HR – again!