This blog is not about how a company can use it’s web presence to greenwash its way to increased sales.

It starts from the premise that a company already has a sincere sustainability policy and then moves on to discussing how best a website can be used to communicate that policy.

This is why I’m hugely impressed by Eni’s website because the policy is most definitely there, and it’s communication is nothing short of immaculate. Similarly, while Telecom Italia’s website appears “boringly corporate”, there are very few I know of which allow access to CSR from just about any page on the site.

I’m just putting the finishing touches to a new post, provisionally entitled “Please: No More Ethical Businesses!”. Your comments would be most welcome and invaluable.