Comments on: Continental and United Airlines Merger Brings New Brand and Logo – Sort Of

By: Justin Kroop

Justin Kroop — Thu, 26 May 2011 02:18:46 +0000

Now that the new airline has begun “Customer Day One”, they have unveiled a new logo, taking the United name and Continental icon, with a new shade of blue. Begs the question, why not go with something new altogether? Further thoughts found here: http://www.theinstargroup.com/blog/2011/05/18/united-and-continental-airlines-merged-logos/

By: Glenn Cash

Glenn Cash — Sat, 19 Mar 2011 01:06:31 +0000

As to the new United/Continental logo – YAWN! Not very exciting, especially when considering the formation of the worlds largest airline. It looks like it was decided by the airline executives themselves in a compromise, which is actually what happened. They merely lopped off part of each and stuck them together. They should have turned it over to someone (people) who create logos for a living. A logo should create positive instant recognition for the new company rather than a memory of things and times past. If one is drawn to the memory of United or Continental, there is a good chance that some bad memories may come up also. If the old logos must be retained for customer continuity, then combine them in a way that is new, creative, forward looking and exciting. Being a United Frequent Flyer, it is more important to me to get where I want to go, when I need to leave and arrive and when promised that I will get there, with a pleasant and comfortable experience. That means good service with no unpleasant surprises or hidden fees.

By: Mark

Mark — Sun, 15 Aug 2010 11:33:57 +0000

I think the colors look great! It actually shows a true merger using the UA name and the CO logo. One thing I thought they should have added would be to replace the gray below the gold line with navy blue. But all in all the new brand looks great.

By: Mark

Mark — Sun, 08 Aug 2010 03:27:15 +0000

My gosh, I seriously dislike the Continental logo and colors…always have. It is like comparing Microsoft and Apple when it comes to brand identity. When you park that new color and logo at Heathrow, Hong Kong, Shanghai, etc…it will look sooo boring compared to the hip foreign competitors.

By: Accenture, United Airlines, Disney and You « Sun Dog Sayings

Accenture, United Airlines, Disney and You « Sun Dog Sayings — Sun, 16 May 2010 15:27:19 +0000

[…] This week, Continental Airlines and United Airlines announced a planned merger creating the largest airline. The holding company for the new entity will be named United Continental Holdings, Inc. and the name of the airline will be United Airlines. The marketing brand will be a combination of the brands of both companies. Aircraft will have the Continental livery, logo and colors with the United name, and the announcement campaign slogan will be “Let’s Fly Together.” – Corporate Eye […]