Comments on: Consumers Trust Corporate Blogs Least of All https://www.corporate-eye.com/main/consumers-trust-corporate-blogs-least-of-all/ ...compare, compete, excel Tue, 23 Jun 2009 15:10:24 +0000 hourly 1 By: Building Trust Through Communication | Poke the Beehive https://www.corporate-eye.com/main/consumers-trust-corporate-blogs-least-of-all/#comment-5821 Tue, 23 Jun 2009 15:10:24 +0000 http://www.corporate-eye.com/?p=3028#comment-5821 […] with organizations or corporations; they talk to other people. Maybe that’s one reason corporate blogs are deemed untrustworthy. Be a human being in your communication. If someone feels like they’re dealing with an […]

]]> By: Chris Baggott https://www.corporate-eye.com/main/consumers-trust-corporate-blogs-least-of-all/#comment-1567 Mon, 15 Dec 2008 14:39:45 +0000 http://www.corporate-eye.com/?p=3028#comment-1567 My favorite suggestions from this report had to do with empowering your employees to blog and talking about the customer.

As Richard Edelman said in this years “Edelman Trust Barometer” “Employee Bloggers are 5 times more credible than C-level bloggers.” People trust people and most institutions are so focused on Brand Message, they forget that they are full of smart passionate people who work to solve customer pain every day.

Which brings up the second point….customers don’t care about you, they care about people like them. These are the stories that a good corporate blog must tell.

That’s why the best corporate blogs are written by employees and about the customers.

Chris Baggott
CEO
Compendium Blogware
http://www.compendiumblogware.com

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