Comments on: Can a Brand Get Too Big? https://www.corporate-eye.com/main/can-a-brand-get-too-big/ ...compare, compete, excel Mon, 05 Jan 2009 15:42:53 +0000 hourly 1 By: Scott https://www.corporate-eye.com/main/can-a-brand-get-too-big/#comment-1699 Mon, 05 Jan 2009 15:42:53 +0000 http://www.corporate-eye.com/?p=3207#comment-1699 I also agree about corporate size impeding their flexibility. I also think a large factor is risk. Smaller companies and startups know they have to take risks if they want to challenge larger competitors. In large companies I’m sure many business initiatives end up dying in committee because no one wants to take the risk of being wrong.

Corporate America can talk up innovation all they want, but until they’re willing to NOT penalize people who try, but fail, it’s the same old recycling of crappy ideas.

]]> By: Mukesh https://www.corporate-eye.com/main/can-a-brand-get-too-big/#comment-1654 Thu, 25 Dec 2008 03:35:30 +0000 http://www.corporate-eye.com/?p=3207#comment-1654 This is the truth, I believe firmly that processes are methodical and creativity is immense in the small business houses inspite of tight budgets tied hands.

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