I definitely agree that there should be design consistency across the corporate website, and that this is important for branding. But design is very subjective; it’s very difficult for a site to please everyone! Personally, I enjoy the look of the Cadbury site, but then, Cadbury is a brand that is deeply embedded in the British psyche…

The Cadbury site is a very interesting one. It was redesigned fairly recently (within the last 12-18 months, I think), but has carried over much of the same look and feel from the earlier site, as far as I remember. It is unusual in that the corporate brand seems to be closely tied to the main product brands… hence the purple and the fun graphics, I suppose. Not all companies go this route – SABMiller, for instance, use a sophisticated beige/black, though their brands seem to use a lot of red/green/blue.

I haven’t spent much time looking at winerie websites, but perhaps I should. Do they use a lot of wine-coloured text?

i did like the post… thanks for your continued insight, it is much appreciated.

blanko.