https://www.corporate-eye.com/main/brands-and-social-media-marketing-samsung/ ...compare, compete, excel Sun, 05 Oct 2008 19:18:22 +0000 hourly 1 https://www.corporate-eye.com/main/brands-and-social-media-marketing-samsung/#comment-923 Sun, 05 Oct 2008 19:18:22 +0000 http://www.corporate-eye.com/?p=1272#comment-923 […] How I See It,” uses Samsung’s name and HDTV status as a launching pad for social media. “Samsung will leverage the social web and the power of user-generated content in the months le… By having the consumers involved in the creation of the ad and by giving away free gifts, Samsung […]

]]> https://www.corporate-eye.com/main/brands-and-social-media-marketing-samsung/#comment-307 Fri, 29 Aug 2008 17:16:55 +0000 http://www.corporate-eye.com/?p=1272#comment-307 Richard, your comment is so timely. I was just having a conversation with someone yesterday where I was explaining that businesses have to get onboard the social web if they want to survive and thrive and explained it’s a key tool to success in a user-generated world where consumers want to (and do) take control.

]]> https://www.corporate-eye.com/main/brands-and-social-media-marketing-samsung/#comment-306 Fri, 29 Aug 2008 16:29:40 +0000 http://www.corporate-eye.com/?p=1272#comment-306 Great post Susan! That is a wonderful example of how a brand should use social media to market there company! By interacting and engaging with there potential customers they will get a much better response than just a normal TV ad, even more they will build an online social following. Its very smart also that they are intergrating their social media marketing with their traditional marketing methods. Social Media Marketing is only an tool and just one piece of the whole pie!

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