https://www.corporate-eye.com/main/brand-vs-commodity/ ...compare, compete, excel Fri, 25 Jul 2008 17:12:45 +0000 hourly 1 https://www.corporate-eye.com/main/brand-vs-commodity/#comment-187 Fri, 25 Jul 2008 17:12:45 +0000 http://www.corporate-eye.com/?p=697#comment-187 Sachendra, I completely agree with you. I’m a big proponent of leveraging social media to grow and sustain a brand. I’ll have to publish some posts in the coming weeks about branding and Web 2.0!

]]> https://www.corporate-eye.com/main/brand-vs-commodity/#comment-186 Fri, 25 Jul 2008 17:06:40 +0000 http://www.corporate-eye.com/?p=697#comment-186 Good points. I believe the channels of brand promotion are changing somewhat from your controlled, monitored message via traditional media to the extremely powerful word-ofmouth enabled by social media
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