Comments on: Getting The Tone of Voice Right https://www.corporate-eye.com/main/brand-tone-of-voice-privacy/ ...compare, compete, excel Mon, 28 Jan 2013 11:17:18 +0000 hourly 1 By: Lucy Nixon https://www.corporate-eye.com/main/brand-tone-of-voice-privacy/#comment-13707 Mon, 28 Jan 2013 11:17:18 +0000 http://www.corporate-eye.com/blog/?p=39803#comment-13707 And they make good crisps!

It is often the little things that make the difference in how a brand is perceived online. Thanks for taking the time to comment.

]]> By: Perry Haydn Taylor https://www.corporate-eye.com/main/brand-tone-of-voice-privacy/#comment-13706 Sun, 27 Jan 2013 19:33:09 +0000 http://www.corporate-eye.com/blog/?p=39803#comment-13706 Great article. I’m the creative director over at big fish, and yes we do write all the content for Tyrrells as we’re their branding, design + marketing consultancy. Tyrrells are a rare breed when it comes to being “good clients” as they really understand the importance of looking after their consumers and entertaining their audience, which is why we were able to make even the dullest things a little more interesting. They run a tight and single-minded ship, and, even though they are an incredibly successful business, they don’t behave like their big corporate competitors who would no doubt have had some tedious grey legal department crawling all over the text refusing to allow this kind of thing. Good old Tyrrells don’t stand for any of that nonsense. That’s what being ‘The Most Entertaining and Really Rather Special English Crisp Company’ is all about. Thanks for the kind words.

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