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	Comments on: A Font Causes an Uproar for IKEA	</title>
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		<title>
		By: Helen Baker		</title>
		<link>https://www.corporate-eye.com/main/a-font-causes-an-uproar-for-ikea/#comment-9329</link>

		<dc:creator><![CDATA[Helen Baker]]></dc:creator>
		<pubDate>Mon, 14 Sep 2009 14:17:22 +0000</pubDate>
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					<description><![CDATA[Hi Susan,

I&#039;ve seen this story picked up in a few places too. I understand that the font change was to create a logo in a &#039;web-friendly&#039; font. I think this is to allow the brand to be consistent across print and online communications using an accessible font, although knowing more about the reasons behind the decision would be really interesting.]]></description>
			<content:encoded><![CDATA[<p>Hi Susan,</p>
<p>I&#8217;ve seen this story picked up in a few places too. I understand that the font change was to create a logo in a &#8216;web-friendly&#8217; font. I think this is to allow the brand to be consistent across print and online communications using an accessible font, although knowing more about the reasons behind the decision would be really interesting.</p>
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